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Noushad came to limelight when he decided to raise his voice over the high price charged on vegetables at the kayamkulam market. He himself is a vegetable merchant and was selling the vegetables at fairly low price.
Between the other group of merchants filed a complaint against Noushad for this selling. The honest merchant hit back strongly by posting a live video on Facebook. The video became viral on social media platforms and more than 11 lakh people have watched the video till now.